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Forty-three days after the Deepwater Horizon explosion, oil has made its way into Florida waters.

As of this morning oil was less than 10 miles from the coast of Pensacola. Governor Charlie Crist has ordered more protective boom and oil skimmers for the affected area. He’s also seeking a federal fishing disaster for fishermen working on Florida’s gulf coast. Crist says if the oil hits Florida’s coast this week as predicted, the state will have to change its tourism message.

“We have to have truth in advertising, so we want to make sure that if it does come on our shore we redirect the message, that it is appropriate, that it is accurate and discusses where it is, maybe more importantly where it is not,” said Crist.

Florida has close to 12-hundred miles of coast line, but if oil begins washing up in Pensacola travelers nationwide may think all of Florida’s beaches are closed.