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Florida football fans aren’t the only one’s pumped about Saturday’s showdown between the University of Florida Gators and the Florida State Seminoles.

Visit Florida, the state’s tourism agency, is hyping the game to attract visitors. Both teams are ranked in the BCS top 10 and both teams have just one loss. Will Seccombe, acting CEO of Visit Florida, says it’s not just beaches and theme parks that keep people flocking to Florida, sports are also a big attraction.

“Let’s tap into the passion of Florida football fans and just ask them, say, you can not only support your team, but you can support the state by inviting a friend or family to come visit the state,” said Seccombe.

Visit Florida is hyping the rivalry as the Share a Little Sunshine Showdown, try saying that three times fast. It’s part of a two year campaign called Florida Fan Game, where fans from each of the state’s public universities compete to see which school can attract the most visitors by the end of the season.