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A battle of two ticket giants is heating up in Tallahassee.

TicketMaster wants more control over how paperless tickets are resold. StubHub wants customers to have the freedom to resell as they please. Today Greg Gunlach, a professor of marketing at the University of North Florida was in Tallahassee to support a bill that would ban companies from placing restriction on the resell of paperless tickets.

“The real issues surround the restrictions associated with paperless ticketing. The American Anti-Trust Institute, along with my research, focuses on those types of restrictions and how they limit competition, consumer choice and welfare in the market place,” said Gunlach.

Opponents of the bill say placing more controls on how paperless tickets are resold cuts down on scalping and counterfeiting