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Attorney General Bill McCollum is leading Democratic rival, CFO Alex Sink in the gubernatorial race according to a Quinnipiac University poll released Wednesday.

The poll shows McCollum up 38 � 34 over Sink. The results are the exact opposite of Quinnipiac June poll that showed Sink with a four point advantage. Quinnipiac Pollster Peter Brown says McCollum�s name recognition has helped him in the poll.

�It�s not just that more people know him, more people know him an most of them like him. Now whether it�s a deeper understanding of what he would do as govern and how he would navigate the state�s problems that�s not clear, but clearly he has made a very good first impression on the voters of Florida,� said Brown.

And Governor Charlie Crist continues to make a good impression with voters. The poll shows Crist with a 55 to 26 lead of Republican rival Marco Rubio.