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Marketing Florida and Hurricane Alley

September 19th, 2007 by Mike Vasilinda

Governor Charlie Crist today appointed Dale Brill, a former General
Motors Executive to head the states office of Tourism and Economic
Development. Brill holds a doctorate in communications with a focus in
advertising and marketing from the University of Tennessee in Knoxville.
Brill was asked if hurricanes and global warming make his job more
difficult.

�It does create a challenge, but it�s limited. I�ll say it. Hurricanes
have been here hundreds of years. And there are certainly folks who have
been loyal to our state. That understand that. It is a deterrent in some sectors and some
segments and we have to be mindful of that, but it will not do long term
damage for our state at all.�

Brill served previously as the chief marketing officer for Visit Florida.

Posted in State News | 5 Comments »

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